Miguel Maal

Miguel has 20 years of experience in strategy consulting, with experience in 15 countries, primarily in Consumer – both in Products and Services, Leisure and TMT.

His focus is Valuation-based Competitive Strategy development at Corporate and Business Unit levels, Post-Merger Integration and Operational Portfolio strategy.  Miguel leverages innovative Consumer Research and bespoke segmentation to gain profound insights on behavior and emerging trends, as a base to develop superior commercial and operational approaches that create sustained differentiation and manifest clear financial implications

In Consumer, Miguel works for companies and brand aggregators focused on sports apparel and equipment and home goods.  He has also done significant work in the functional foods space.

In Leisure, he focuses on both Hotel and non-Hotel travel destinations, developing Revenue enhancing initiatives and helping clients transition to capture the opportunities and adjust to the challenges posed by online plays.

In TMT, Miguel has supported Business Media companies.  In Telecom, he has worked for both incumbents and challengers in several markets, ranging from pure plays to integrated, multi-service operators.  He has supported large-scale mergers and acquisitions, changes in regulatory frameworks and business issues ranging from portfolio repositioning to channel strategies and churn management.

OC&C-Partner Miguel Maal

Education & prior experience

  • Europraxis 
  • Value Partners 
  • A.T. Kearney 
  • University of Miami: MBA 
  • Universidade Estadual de Campinas: BSc Chemical Engineering


  • Corporate Strategy
  • Business Unit Strategy
  • Strategy Realization


  • TMT
  • Consumer