Dedicated followers of Chinese fashion

August 23, 2017 | NEWS

Young shoppers have a taste for domestic brands as clothing labels target lifestyle choices and move into profitable niche markets.

Young city consumers are starting to embrace edgy, domestic designer brands instead of cool, global marque names.

A summer survey by OC&C Strategy Consultants has revealed an interesting new trend in shopping habits as the "Made in China" label takes on a whole new meaning for the clothing industry.

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