China’s new middle class swaps karaoke for cruise holidays and thrilling rides, survey shows

September 22, 2017 | NEWS

China’s leisure market has overtaken Japan in terms of total expenditure to rank No 2 globally, trailing the US, according to consultancy OC&C

 “What becomes apparent is the pivot towards newer experiences such as cruises and theme parks, which people perceive to offer high value for money,” said Pascal Martin, partner at OC&C.

“Customers say they expect to spend a lot more on these categories in future, compared to more traditional forms of entertainment such as karaoke,” he said.

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